Week 2Welcome to week 2 of our series on search engine optimization; the art and science behind your position and appearance in Google, Bing and all other search engines.

We are going to take a look at everything from the basics of keywords to the intricacies of HTML markup. Here you will learn how to take your website from being beautifully made and poorly found, to beautifully made and near the top of search results.

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This week we will be looking at the difference between Organic and InOrganic (or paid) search results. It is very important to understand the difference, so you know how to use your resources wisely.

Organic Search Results

Organic search results, as the name implies, are results for your website that build up naturally over time. These types of results are a direct result of the quality of your content combined with the effectiveness of your SEO. These results usually appear below inorganic results, which we will discuss in a minute.

Organic results are decided by a highly complex – ever changing- algorithm. Search engine companies employ programs known as ‘spiders’ to ‘crawl’ the ‘web’ for old, new and changed content. The search companies run this data through their algorithm to build a database of content on the internet.

Just to tackle something specific – you cannot, under any circumstances, buy your way to the top of the major search engines! Google, Yahoo!, Bing, they do not sell ranks on their search pages. So knowing this, beware of emails offering you a magic service that will fix your search ranking.

Inorganic Search Results

The simplest way to describe inorganic search results is to say that they are ads, bought from large search engine companies to appear at the top of certain search results. While usually looked down upon, there are pros and cons to buying ad space at the top of search engines.


  • Ads can appear at the top of search results, regardless of SEO quality and content quality.
  • Depending on your keyword, ad space can be pretty affordable.
  • You content is seen very often, and can lead to a large influx of views.


  • Your ‘results’ clearly state that it is an ad.
  • If you keyword is popular, it can be extremely expensive.
  • Adblock programs make your ad unseen.

While there are options to get to the ‘top’ of Google using paid ads, high quality, professionally written, content is the best way to rank well. It doesn’t hurt that it is also the cheapest version with the biggest impact!

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